The food service market has been through a shift in the past few years in the Indian market. This is because the population is gradually shifting more towards convenience and Internet services.
The industry has seen this change due to the existence of big players, namely Swiggy and Zomato. And it’s not just a burger or a pizza anymore, but it’s a necessity in the morning, at lunch, tea time, and snacks right up to dinner time.
Right now, there is a wrath between these two food giants, and both want to be on top. So, Swiggy vs Zomato, which is better?
Perhaps it is high time to wade deeper into the details of both sites and look at new enhancements, marketing, and overall performance.
You’ll know which is better Swiggy or Zomato, by the end. Let’s look at the different factors that affect both the user experience and the long-term viability of a business.
Food Delivery Industry in India
For many reasons, India’s food service business has grown by leaps and bounds. The primary reasons include increased smartphone ownership, internet connectivity, and city dwellings.
Deliveries rank high among many people who would prefer to order food online rather than prepare it or go eat out because it is convenient, cheap, and requires little of their time.
The competition between Swiggy vs Zomato has evolved with time in order to satisfy the customer’s needs as the two major players in the market. What their financial situation is today can be learned a lot from how they have been funded.
Over the past few years, the profits of both these businesses have registered significant growth. The following table depicts their annual earnings fluctuations from 2020 up to 2024.
| Year | Swiggy Revenue (INR Cr) | Zomato Revenue (INR Cr) |
| FY20 | Not disclosed | 2,486 |
| FY21 | Not disclosed | 2,743 |
| FY22 | 5,705 | 4,192 |
| FY23 | 5,705 | 4,192 |
| FY24 | 11,247 | 12,114 |
As you can see from the table, both Swiggy and Zomato have significantly increased sales. Swiggy has been making more money overall, but Zomato is quickly catching up.
But this competition is more than just a numbers game. Plus, it’s about which platform offers the coolest new ideas, the best user experience, and the strongest brand exposure.
Swiggy’s Innovations
Swiggy has always been solely focused on giving its customers value. It has been using cutting-edge technology and adding new features.
The company has always pushed the limits, whether it was to improve customer happiness or cut down on shipping times. It makes a good case for those debating which is better Swiggy or Zomato.
1. AI to Improve Delivery Services
One of the most critical technological advances that Swiggy has made is using AI to make its delivery services run more smoothly.
AI helps Swiggy accurately guess when deliveries will happen by looking at traffic, weather, and how long restaurants take to prepare their food.
It also figures out the best ways for delivery people to take, which means packages get to customers faster and happier. AI is Swiggy’s secret tool for keeping ahead in this Zomato vs Swiggy competition.
2. Integrate Everything in the App
Now, Swiggy is more than just a food service app. Swiggy has added more services through Swiggy Genie, such as food shopping and package delivery.
This “all-in-one” method ensures that users can use just one app to do many things. This level of cooperation has given Swiggy an advantage over Zomato in the Swiggy vs Zomato fight, especially when offering a wider range of services.
3. Delivery by Drone
Swiggy has started testing drone services in a bid to reduce delivery time further, especially within crowded areas.
This future step could change a lot of facets of Indian food service. It will make Swiggy the first company to deploy delivery services that are able to fly.
Even now in the testing phase, this project indicates that Swiggy aims to be on top in the business when it comes to embracing the latest technologies.
4. Multimedia Card Insights: Enhanced User Experience
These insights have shifted the way people interact with the application, especially those in connection with the Swiggy multimedia card.
These cards provide recommendations according to the previous orders’ experience, the type of food most preferred, and reviews done on restaurants. In this way, it helps make the whole experience more unique.
Swiggy’s plan to keep people and get them to order more often includes improving the user experience.
5. Swiggy Pocket Hero
In a market where the price is important to many people, Swiggy created Pocket Hero to help customers watch their budgets. This section talks about affordable deals, combos, and meal choices.
These make sure that people get the most out of their money. Many users are interested in this project because they want inexpensive food choices without skimping on variety or quality.
Read Also: Zomato Business Model: Revolutionizing Food Delivery Services
Zomato’s Innovations
However, Zomato has made a name for itself by focusing on both fast service and food that is good for you. Zomato has developed new ideas by focusing more on user experience than on better technology.
These include marketing local restaurants and starting to bring food across state lines. In the Zomato vs Swiggy comparison, here’s how Zomato stands out.
1. Zomato Hyperpure
Zomato’s Hyperpure program aims to improve food quality by providing restaurants with fresh, high-quality products.
Zomato controls the supply chain to ensure that the food it sells on its website meets high safety and cleanliness standards.
Zomato is different from Swiggy because it focuses on food quality, while Swiggy focuses more on delivery speed.
2. 10-min Delivery by Zomato Instant
When Zomato started Zomato Instant, they wanted to change how fast food service works. This service says it will bring you food in 10 minutes. This very fast service is excellent for people who want things right away.
However, this has also led to arguments about the food’s safety and the service staff’s health. However, the current Swiggy vs Zomato competition has made this risky move a talking point.
3. Interstate Delivery by Zomato Intercity Legends
Zomato lets people order food from famous places in different towns with Zomato Intercity Legends. The benefit of this service is one of a kind.
It lets people enjoy traditional foods from all over India without leaving their homes. This is one of Zomato’s standout features in the Zomato vs Swiggy battle because Swiggy doesn’t have a comparable service.
4. Voice Instructions for Delivery Location
Zomato started delivering food by voice directions. This feature lets customers record specific instructions for the people delivering their packages.
This eliminates the need to make multiple calls to confirm the position. It makes the process go more quickly and easily. It’s another small but significant change in the Swiggy or Zomato which is better argument.
5. Zomato AI
The use of AI can help Zomato recommend restaurants for users of the app based on how the users are using it and what they prefer.
Besides, the AI identifies appropriate delivery options, which can make Zomato’s service most efficient it can be.
While both Zomato and Swiggy employ AI, Zomato focuses on quality and sustainability. This makes its approach slightly different from Swiggy.
Swiggy VS Zomato Overview
When comparing the general strategies of Swiggy vs Zomato, what appears most evident is that they work largely through marketing to gain new clientele and retain the old ones. But they have very different ideas about how to sell their services.
1. Marketing of Zomato
People enjoy Zomato’s marketing as it is creative, amusing, and occasionally even abrupt. The marketing strategy of this organization intends to appeal to younger individuals who excel in social media usage.
Read Also: Zomato Marketing Strategy Explained By Rahul Malodia
Zomaland
Zomaland is Zomato’s most famous food fair. Food and leisure are mixed together to give its users a unique experience. In big towns, this moving carnival brings together well-known food brands, tasty treats from the area, and acts by famous people.
Zomato becomes real for the audience by organizing a live event with food, games, and live music. It enhances the relationship between the firm and the customers and ensures that many people are informed about the app.
Zomaland has made Zomato appear unique in the battle against Zomato vs Swiggy since it is more interactive. It has helped build brand trust and a group that cares about the brand.
Meme and Creative Marketing
One thing that makes Zomato stand out is the way it uses memes to sell itself. The company knows how to make content that becomes popular, connects with its audience, and is often funny.
Zomato uses current events, social problems, and daily jokes to its advantage. They make memes that spread like wildfire on Twitter, Instagram, and Facebook.
Not only do these jokes promote the app, but they also connect with people. It helps them join in with regular talks. People who like companies with personalities, like millennials and Gen Z, really like Zomato because of this method.
Paid Advertising Campaigns
Zomato does a great job with its own programming but spends a lot on paid ads. Google, Facebook, Instagram, and YouTube are just some sites that run these ads.
Zomato’s adverts are incredibly niche; they’re based on location, activity, and interests, as collected through data analytics.
For the business, paid advertising focuses on new food partners, delivery services, new offers, and promotional offers.
These commercials and their untraditional take keep Zomato fresh in the minds of its target demographic at least.
2. Marketing of Swiggy
Swiggy’s marketing strategy consists of choices grounded on data, client interaction, and precision. Given the very competitive meal delivery industry, this has set it apart.
While Swiggy’s marketing is more ordered and targeted at satisfying the several wants of its consumers, Zomato’s is more centered on comedy and getting popular.
Email and Social Media Marketing
Swiggy’s email marketing is very tailored to each customer. Its goal is to keep people up to date with deals and suggestions that are right for them. Swiggy regularly emails users based on their past buys, area, and personal tastes.
These include customized marketing, new food menus, and special discounts aimed to inspire involvement. This approach allows customers to come back as it makes them feel important.
By use of customer segmentation, Swiggy also ensures the value and currentness of the material.
Resorting to the community approach in social media, Swiggy focuses on good and interesting content. They present the more recent versions of their products, discuss low-cost foods, and adopt feedback from users to keep their online forums active.
All sorts of content on Swiggy’s social media pages aim to entertain users while educating them. They also use sites for campaigns and competitions in which people can participate.
These are fun and relatable ways to get people to interact with your business and raise recognition.
Read Also: Zepto Business Model: All You Need to Know
PPC Advertising Strategy
Swiggy uses Pay-Per-Click advertising to get the attention of people who might become buyers. By using Google Ads, Facebook, and Instagram, among others, Swiggy makes sure that its ads reach the right people.
This method helps Swiggy get the most out of its advertising dollars by focusing on people who are more likely to buy. Thus, the captions used therein by Swiggy contain attractive-looking images and astonishing text to pull people’s attention.
It also makes sure to look at the success of its PPC ads very often. Currently, advertising at Swiggy is ever-evolving, depending on the click-through rate, conversion rate, and feedback from users.
This data-driven method improves the ROI and ensures that Swiggy can quickly adjust to changes in the market and what customers want.
Conclusion
The fight between Swiggy and Zomato is still ongoing, and it’s hard to say who won. Each company brings something different to the table.
Those who seek a clean interface and fast performance will consider Swiggy to be especially suitable because it is fast and offers a range of functions.
On the same note, the individuals who lean towards customized and environmentally friendly service delivery embrace Zomato’s aspects of fine dining experience, efficiency, and appropriate and strategic marketing strategies. Which is better Swiggy or Zomato, then?
In the end, it depends on what you personally want.
Entrepreneurs who want to build a business plan like Swiggy or Zomato will need help from professionals.
Rahul Malodia (Best Business Coach in India) can help with this. Rahul is a seasoned business professional; hence, he understands how to assist businesses in expansion while still generating profit.
He can help you create a brand people would like to invest in, as he is quite knowledgeable in business planning, marketing, and operating a company.
Rahul Malodia’s knowledge will provide you with the skills and information you need to thrive in the market of today, just as Swiggy and Zomato have done.
CA Rahul Malodia is the founder and CEO of Malodia Business Coaching Pvt. Ltd. He is a Business Coach, Mentor & Investor. He has trained over 25,000+ Businessmen across India.
